June 27, 2020/India-
Skin whitening cream ‘Fair & Lovely’ decides to drop ‘Fair’ from its name
Skin whitening cream ‘Fair & Lovely’.
India’s largest packaged consumer goods firm, Hindustan Unilever Ltd (HUL), said it will drop the word ‘fair’ from its over four-decade-old skin care brand Fair & Lovely—India’s largest selling face care brand—in its attempt to re-brand the skin care range as consumers seek more equitable forms of beauty.
“…The new name is awaiting regulatory approvals, and the pack with the revised name will be available in the market in the next few months,” the company said in a statement on Thursday.
The step has been welcomed from all the corners amid a time when racial and skin complexion is creating tensions across the globe demanding justice against the traditional prejudices.